Dynamic Lead Form Generator for Marketing Agility

Case Study: Dynamic Lead Form Generator for Marketing Agility
Industry: Lending / Performance Marketing
Client Type: High-volume lead gen + landing page operator
Platform: Web-based CRM + Form Generator + LMS Integration

Problem

The client was running dozens of high-volume campaigns across channels — but their team struggled to launch landing pages quickly due to rigid development processes.

Every new form or variation required engineering time. Compliance enforcement (like TCPA language or opt-in flags) was inconsistent. Manual patches were needed for LMS/CRM integration, causing delays and tracking gaps.

This bottleneck was limiting marketing velocity, introducing risk, and reducing experimentation.

Our Solution

We built a configurable Dynamic Lead Form Generator that enabled the marketing team to launch new forms on demand — with built-in compliance and real-time API delivery.

Key features:

Visual form builder with flexible field types and conditional logic

Modular layout and CTA components for rapid A/B testing

Built-in TCPA, DNC, and consent capture enforcement

API-based delivery to CRM/LMS with fallback logic

Embedded on landing pages via script or iframe

Variant tracking for performance analytics

Impact

Campaign launch time reduced from weeks to hours

Increased form conversion due to continuous A/B testing

Zero compliance misses after rollout — every form enforced TCPA by default

Fewer dev requests, as marketing teams could self-serve

Technologies Used

Node.js backend

React-based form builder interface

JSON-based schema for storage and versioning

CRM and LMS integration APIs

TCPA/DNC logic built into schema validators