Debt Resolution Recommendation Tool

Case Study: Debt Resolution Recommendation Tool
Industry: Consumer Finance / Debt Relief / Lending
Client Type: U.S.-based Financial Platform
Platform: Web App + Recommendation Engine + CRM Integration

Problem

Consumers struggling with debt often don’t know which path is best for them - should they refinance, consolidate via personal loan, use home equity, or explore debt relief?

Our client wanted to guide users toward the most viable solution while capturing qualified leads for each product type.

Challenges included:

Low conversion from generic landing pages

Users dropping off due to confusion or lack of clarity

Manual qualification of leads based on incomplete forms

Missed opportunities to match users with the right solution provider

Our Solution

We built a web-based Debt Resolution Wizard that guided users through a structured Q&A flow and recommended the best path based on financial profile, goals, and constraints.

Key features:

Mobile-optimized multi-step question flow

Inputs include debt amount, credit score, income, mortgage status, home value, goals

Real-time recommendation logic: personal loan, refinance, home equity loan, or debt settlement

Lead routing by recommendation type (to specific CRM queues or partners)

Smart disclaimers and legal copy based on option

API-integrated lead submission and redirect logic

Impact

Boosted conversion rate by 2.5x vs static forms

Qualified leads routed directly to the correct internal team or affiliate

Improved user experience and time-on-site

Enabled personalized email/SMS nurturing based on selected path

Technologies Used

React + Node.js full-stack web app

JSON-based decision engine for option scoring

CRM and partner system integrations

Legal/copy logic builder with A/B testing hooks

Mobile-first, embeddable form logic