Visitor Tracking and ID Graphing Systems

Project Overview

Over the past seven years, our dedicated team has engineered sophisticated visitor tracking and ID graphing systems to support our clients' multi-touch attribution strategies. These systems were designed to collect, analyze, and present real-time website visitor data.

Problem Statement

Our clients faced the challenge of synthesizing data from different marketing channels into a unified, actionable customer journey. Traditional visitor tracking systems fell short of providing the desired granularity to fully understand customer behavior. Without the ability to correlate interactions across paid social, search, display, and native channels in real-time, marketers were missing critical opportunities to optimize their strategies and convert potential leads into profitable engagements.

Execution

 Team

• 4-5 person engineering team
• UI/UX designer (as per need)
• Digital marketing specialist
• Data analyst
• Project POC/scrum master

Daily paid and organic traffic volume handled

100K+

Integrated marketing channels:

• Paid social
• Paid search
• Display advertising
• Native advertising

Business Impact

The implementation of visitor tracking and ID graphing systems fundamentally transformed our partner’s approach to customer interaction and marketing optimization:

• Comprehensive visitor ID graphs: By tracking user interactions across multiple channels and platforms, our systems provided a holistic view of customer activities.
• Optimized customer conversion funnels: The insights from integrated data analysis offered refined customer conversion funnels.
• Hyper-personalized user experiences: Armed with detailed visitor insights, our clients could tailor their communications to individual customer preferences and behaviors.
• Enhanced cross-device attribution: Our systems enhanced cross-device attribution, allowing for a more detailed assessment of marketing impact and user behavior.