Anush Bichakhchyan


July 1, 2022


6 min read

Updated SEO Checklist 2022

Updated SEO Checklist 2022

Keeping SEO strategies up-to-date is crucial to meeting marketing and business objectives. SEO has been around for years, evolving and changing like a living organism. Best SEO practices combine multi-level strategies that are interconnected and cannot be affected solely. 

Breaking down SEO components into categories

  • Research
  • On-page SEO
  • Off-page SEO
  • Everything else


Google’s organic search algorithm that incorporates different on-page factors changes so frequently that you should always keep up with the pace to keep your SEO strategy up-to-date. In 2022, Google had the first major core algorithm upgrade and the first in 6 months. Taking about 2 weeks, the rollout significantly changed how its ranking engines evaluate material. The mission of SEO specialists is to follow the changes and update strategy with relevant elements. This brief introduction has prepared the ground for a more comprehensive checklist of the SEO components that will help you carry out an effective SEO campaign in 2022.

How to build a winning SEO Strategy in 2022

Going for the most prevalent schemes and checklists is part of the big job. The strategies and tools should be handled with expertise to build a winning SEO strategy. Here are the top expert tips to follow. 


  1. Make your content human-centric, and then write for search engines.
  2. Use target keywords in all the right places.
  3. Keep focused on UX (user experience)
  4. Build relevant links
  5. Develop content relevant to Featured Snippets
  6. Remove components that slow down the site
  7. Track Google algorithm updates
  8. Update content regularly


Research Checklist 2022


A significant part of SEO is often research updates, relevant fields, and competitors to build a strategy based on the research and analysis. Market research is carried out to capture demographics, customer needs, and values and build a competitive landscape and effective medium. 


The modern techniques and professional tools help carry out the most precise and in-depth research that later becomes a solid base for the organization’s marketing strategy. 


Market research and analytics are carried out in two main directions: industry-based market research and competitor analysis. Both components are crucial for a successful research campaign. 

Updated Research Checklist 2022

Market Research


Competitor Research 

  • Get competitor link profiles 
  • List top competitors on SERP for keywords


Data collection

  • Define the current status of the website vs. its competitors
  • Business information (business name, address, phone number, etc.)
  • Activate Analytics on-site traffic
  • Check the website with the SEO site audit tool
  • Gather existing backlinks


Niche Research 


Keyword Research

  • Google Adwords


Webmaster tools

  • Google Webmaster Tools


What can research reveal for your organization? 

Let's find out


What is On-Page SEO

On-Page SEO Checklist 2022


On-page SEO is one of the components of search engine optimization focused on optimizing elements of the website to make it more usable and compelling for users. Well-implemented on-page SEO leads to high rankings, increased traffic, and more conversions. It may take time to see the results, but continuous on-page SEO is critical for digital marketing strategies. 


Why is On-Page SEO important?

Effective SEO tactics are the only way to make search engines understand the content and website and identify it as relevant and valuable. It is impossible to get noticed without SEO in this highly competitive market, and on-page optimization is just another innovative way to make the website visible on the SERPs.

What is an ideally optimized website?


To check whether your website has effective on-page optimization, analyze it through the following checklist. 

  • Is relevant to a specific topic
  • Provides unique content about a specific topic
  • Links back to its category page
  • Links back to its homepage


Major elements of On-Page Optimization


Though there are dozens of components of on-page SEO, it is wise to point out the main directions of workflow. 

  • Technical optimization
  • Content
  • Internal links and structure
  • Design


Updated On-Page SEO Checklist 2022

Finally, we have put together all the must-have optimization tactics and comprised a complete on-page SEO checklist. 


  • XML Sitemap
  • Navigation


  • Robots txt file
  • Canonical URL
  • Rel=”next” and Rel=”prev” for pagination
  • Noindex thin pages
  • Cleaning issues in Webmaster Tools
  • Meta Tags
  • Check Meta Tag
  • Add Alt Text to images
  • Check h# tags (<h1>, <h2>, etc)


  • Mobile-friendliness (responsive design or mobile website)
  • Multi-browser-friendliness
  • Page speed
  • Use CDN
  • Use good hosting
  • Compress images
  • Use different ways to cache
  • Use Google Insights for further fixes



  • Delete duplicate content
  • Review visual design
  • Add multimedia
  • Keywords
  • Categorize content
  • Publish the usual static pages (About, Privacy, Terms, Contact, etc.)
  • Keep indexed pages static
  • Add internal links
  • Add quality outbound links
  • Update content regularly
  • Improve content readability
  • Monitor Bounce Rate
  • Switch to an external cascading style sheet (CSS)



  • Integrate primary keywords
  • Use absolute URLs
  • Simplify dynamic URLs with mod_rewrite
  • Incorporate 301 redirects for rewritten URLs
  • Redirect non-www to www and vice versa


  • Test website for the current schema


What is Off-page SEO

Off-Page SEO Checklist 2022


Off-site SEO describes the tactics and tools used to implement outside the website and contribute to page rankings within SERPs. Those tactics don’t involve changes on the website or publishing new content. 

Limiting off-site SEO with link building can give insignificant results. That is why the following strategies go far beyond link building and social media management. We have included a complete strategy of building reputation and presence supported by on-page SEO.

Why is Off-Page SEO important?

Getting ranks solely on content is challenging; it should be supported by external strategies to show Google what others think of your product. Simply put, off-site SEO helps determine how valuable and relevant your content is for search engines and users. 

Search engines’ algorithms and ranking factors are constantly updating, so it is critical to keep the relevance of off-page optimization with regular checkups and updates. 

Updated Off-page SEO Checklist 2022

  • Analyze competitors’ link profile
  • Set up Alerts for the brand
  • Find unlinked URLs and brand mentions
  • Conduct a link intersect analysis
  • Use competitors’ broken backlinks
  • Leverage digital PR
  • Implement Skyscraper technique
  • Add links to unlined mentions
  • Optimize Google My Business
  • Check content ranking and find competing sites to get their links
  • Create social media profiles
  • Open a Pinterest account and follow relevant groups
  • Get on LinkedIn Pulse
  • Submit to Slideshare
  • Publish guest posts on influencer website
  • Do expert roundups
  • Start commenting on other blogs to build relationships
  • Broken link building
  • Register on websites that offer awards
  • Find quote directories
  • Register on institutional websites
  • Sponsor relevant events
  • Submit curation platforms
  • Launch newsletter
  • Build up relationships to have access to big publisher websites
  • Find resource pages
  • Add badges for the community to use on their sites
  • Build up category-specific sites
  • Do a link bait
  • Register in forums and answer relevant questions


Do you lack off-page SEO tools and strategies? 

Get a clear view of your off-site SEO and request advice.

Everything else

Powerful SEO involves the management, tracking, and analysis of data. On-Page and Off-Page SEO need to be combined and complemented with additional tactics. 

  • Social Media
  • Knowledge graph


  • Rank tracking
  • Reputation monitoring


  • Improve branding, referrals, and traffic
  • Conversion Rate Optimization


  • Server configuration checks


Wrapping up

To stay on a float and build a strong community of customers and followers, you cannot just rely on luck or a well-developed website. Your business objectives and marketing goals should be supported with up-to-date SEO tactics that need to be tracked and aligned regularly. 



Are you missing a comprehensive SEO strategy?

Contact us for details


What is the best SEO strategy for 2022?



  1. Make your content human-centric and then write for search engines.
  2. Use target keywords in all the right places.
  3. Keep focused on UX (user experience)
  4. Build relevant links
  5. Develop content relevant to Featured Snippets
  6. Remove components that slow down the site
  7. Track Google algorithm updates
  8. Update content regularly

What is on-page SEO?


On-page SEO is focused on optimizing website internal details and components that are under your control. 

What is off-page SEO?


Off-page optimization is focused on increasing brand reputation and authority through external strategies. 


What is the difference between on-page and off-page SEO?


On-page SEO works with internal resources and components, while off-page SEO uses external resources to build a reputation.